The balloon program can be measured through consumer feedback, redeemable promotions, and other ways of evaluation. If featured at an event, you can measure effectiveness through media promotion, passengers flown, number of spectators, and any other facts pertinent to your program’s effectiveness. Generally, the cost per impression is less than $0.01; a fraction of the cost of a regional or national media campaign, with the exposure being received by your target market in a positive forum.

What makes hot air balloons so effecitve at advertising is people take pictures of your logo! No other form of advertising allows your logo to freely be shared with friends, family, and on social media!